Many leaders seem to be looking to find their voice over on social media. What starts as an initial dipping of the toe can grow into something that leaders just do. It's probably descriptive of most leaders' leadership journeys!
Social media can create a fantastic way for leaders to reach, engage and influence a very broad audience. It can be a great way to share your leadership and build support for what you stand for. Yet it seems that leaders many might not be getting as much from Social Media as they could.
I've written before [here] about how differently social some leaders can be perceived on Twitter, perhaps unintentionally.
You may have just "dived in" to social media, so I've also written [here] about how taking your approach back to core leadership fundamentals is worthwhile.
Also, I think there are some great ways to solicit feedback both directly on how people are experiencing you as well as looking to new tools such as IBM Watson Personality Insights. It's early days but you can read more here.
It all merits the question of are you regularly reviewing what you are doing (or could be doing) on social media?
This piece from Darren Caveney is pertinent and a useful read for leaders as well as Comms Teams.
Delving deeper into the analytics, using social media on a more strategic level, the smart and creative use of hashtags, and understanding what content gets most engagement from our followers – these are the areas where we communicators can innovate further. Reviews are fascinating and illuminating. They give the opportunity to really map and understand the social media reach and scope across a city or region. They highlight gaps for where new accounts, campaigns, plans and tactics could and should be trialled and created. And they’re a valuable time-out to reflect on the strengths, weaknesses, opportunities and threats of your social media offer.