There’s an incredibly important principle in here about the “use” of neuroscience that has been worrying me for some time.

If we are not discerning… if we don’t ask the right questions… if we don’t talk to the right people… if we don’t understand the research… then we are in danger of misinformed and unethical practice.

It’s already happening… let’s just make sure we don’t fall into that trap and that we highlight weak representations of apparent neuroscience. Neuroscientists deserve that from us don’t they?